Skip to content

Powering service businesses

Services for businesses that want more customers and less busywork

Each service works on its own. Many businesses start with one, such as a website or a Google Business Profile, and add others as they need them.

Example trade website for a fictional plumbing company on a phone and a laptop

Websites

A website that tells customers what you do and makes it easy to call. Includes early access CustomerReady sites for trade businesses.

What's included

We plan the pages around the services you sell and the places you serve. We write plain copy the way your customers talk, put your phone number where people look for it and give customers who won't call a way to send a message. Every site is built to work well on a phone.

Websites
Example local search result on a phone with a business profile for a fictional plumber

Local SEO and Google Business Profile

Show up in local search and on Maps with business information that matches everywhere.

What's included

We set up or clean up your Google Business Profile, including categories, services and service area. We make your business name, phone number and address match across your website and the listings that matter. We write service area pages on your website that describe the places you really work.

Local SEO
Example AI assistant answer describing a fictional Okemos heating company

AI search visibility

Help AI assistants understand your business so they can name you when someone asks who to hire.

What's included

We write clear pages that answer the questions customers ask about your services, prices if you choose to share them and service area. We add structured data so machines can read the facts about your business. We line up your business information across the web so every source says the same thing.

AI search visibility
Example search ad and social ad for a fictional roofing company on a phone

Google and Meta ads

Search and social ads aimed at the customers in the area you serve.

What's included

We set up Google search campaigns around the services you sell and the places you work. We set up Meta campaigns for Facebook and Instagram. We send ad clicks to pages that match the ad, and we set up tracking so you can see the calls and form messages that come from your ads.

Ads

Branding and graphic design

A logo and brand identity that make your business easy to recognize.

What's included

We design a logo and the basics of a brand identity, such as colors and type. We apply it to the things you use, such as vehicle graphics, signs, cards, social images and your website.

Branding

AI and automation

AI tools and automations for the tasks you repeat every day.

What's included

We look at where your time goes and pick the tasks worth automating. Then we set up the tools to handle them, such as drafting replies, sending reminders or connecting the apps you already use so information moves without retyping.

AI and automation

Mobile apps

Apps for iPhone and Android.

What's included

We plan the app around the few things people need to do on it, design the screens and build for iPhone and Android. Apps can connect to a web app so the office and the field see the same information.

Mobile apps

Internal and specialized applications

Custom software built for one business and the way it works.

What's included

We learn how the work flows through your business, then build a web application for it. It can include different screens for different roles, such as an owner, a dispatcher and a field worker, with mobile apps if your team works on the road.

Custom software

Photo and video

Real photos and video of your work, your crew and your space.

What's included

We plan a shoot around the images you need, then photograph or film your work, your crew and your space. You get edited files sized for your website and the places you post.

Photo and video

Contact

Not sure where to start?

734-987-6199people@thenorth.consulting
The North Consulting LLC
2222 West Grand River Avenue STE A
Okemos, MI 48864

Send a message

All fields are required unless marked optional.

734-987-6199